Feeling overwhelmed with the online aspect of your business? You’re not alone. The digital marketplace can be confusing with countless programs promising to skyrocket your sales and “SEO Experts” claiming to have fail-proof processes. However, these often fall short due to unrealistic expectations and lack of follow-through.

The issue with these approaches is they miss the mark on understanding “why” they should help your business, focusing only on “how” through strategies like ads and sponsored content. However, stats show a trust issue with such tactics: 71% of people distrust sponsored ads, 69% don’t trust advertisements, and 65% don’t trust press releases. There seems to be a significant disconnect.